When I first started on my journey, my goal was not to build a personal brand. It was simply to communicate with like-minded people and get more eyes on my writing.
Anyone reading this is blessed to live in the internet age. I’ve always wanted to be a writer, and the internet makes it possible for you to build a fanbase by writing a blog.
While I was developing my writing, I was also a professional boxer and in school for physics. Between my training, studying, and writing, I had tons of raw material to teach from in my blog and my tweets.
As an aside, I believe that Twitter is the single best platform for delivering ideas that you’ve developed from the life you’ve lived, the experience you’ve gained, and the obstacles you’ve overcome.
This is why the motto of everything I do is “I take what I’ve learned the hard way and break it down so that you can learn it the easy way.”
This motto has served me well in building my personal brand. However, I have always hated the phrase “personal brand.” You are simply a person who leads by example. A general who influences from the front.
If there is one thing you take from my journey, let it be this:
I never tried to build a personal brand. Instead, I tried to live an exciting life, lead by example, and teach by writing and living. If you do that, then you’ll build a powerful personal brand. If you try to build a personal brand, you’ll never gain any traction or influence.